{"id":38988,"date":"2023-11-15T13:03:57","date_gmt":"2023-11-15T12:03:57","guid":{"rendered":"https:\/\/progettotouring.it\/radiotouring104\/?p=38988"},"modified":"2023-11-15T14:07:43","modified_gmt":"2023-11-15T13:07:43","slug":"plastic-free-onlus-lancia-una-campagna-per-contrastare-linquinamento-da-plastica","status":"publish","type":"post","link":"https:\/\/progettotouring.it\/radiotouring104\/2023\/11\/15\/plastic-free-onlus-lancia-una-campagna-per-contrastare-linquinamento-da-plastica\/","title":{"rendered":"Plastic Free Onlus lancia una campagna per contrastare l\u2019inquinamento da plastica"},"content":{"rendered":"<p style=\"text-align: justify\">Non solo catturare l\u2019attenzione durante lo scroll sui social media ma stimolare una risposta tangibile sugli utenti che si trasformi in azione. \u00c8 l\u2019obiettivo della campagna digital \u201c<strong>Non devi essere un genio per capire che bisogna fare qualcosa<\/strong>\u201d lanciata da Plastic Free Onlus, l\u2019organizzazione di volontariato impegnata dal 2019 nel contrastare l\u2019inquinamento da plastica, in vista della\u00a0<strong>Giornata Internazionale degli Studenti<\/strong>\u00a0che si celebra venerd\u00ec 17 novembre.<\/p>\n<p style=\"text-align: justify\">Con un\u00a0<strong>linguaggio fortemente<\/strong>\u00a0ironico, la campagna punta a raggiungere un pubblico pi\u00f9 ampio, soprattutto tra i giovani: non solo sensibilizzare ma come\u00a0<strong>catalizzatore per il cambiamento concreto<\/strong>. L\u2019attenzione di Plastic Free Onlus alle nuove generazioni \u00e8 testimoniata dalle attivit\u00e0 di divulgazione negli istituti scolastici:\u00a0<strong>solo nel 2023, sino ad oggi, sono stati organizzati 925 appuntamenti di divulgazione che hanno coinvolto oltre 80.000 studenti in tutta Italia<\/strong>.<\/p>\n<p style=\"text-align: justify\"><i>\u201cNel video-racconto gioca un ruolo cruciale la chiave ironica, leva fondamentale per catturare l\u2019attenzione dei pi\u00f9 giovani e non solo su un tema delicato e preoccupante come l\u2019inquinamento da plastica \u2013\u00a0<\/i><strong>dichiara Luca De Gaetano, fondatore e presidente di Plastic Free Onlus<\/strong><i>\u00a0\u2013 Insieme ai nostri 260mila volontari, in pochi anni abbiamo organizzato pi\u00f9 di 5.000 appuntamenti di pulizia ambientale rimuovendo 3,5 milioni di chili di plastica e rifiuti, a beneficio della salute dei nostri territori\u201d.<\/i><\/p>\n<p style=\"text-align: justify\">Girata con attori professionisti, la campagna \u201c<strong>Non devi essere un genio per capire che bisogna fare qualcosa<\/strong>\u201d \u00e8 stata realizzata in collaborazione con Long Distance Labs, agenzia specializzata in strategie pubblicitarie online, con un video principale di lunga durata e sei video di retargeting, ognuno mirato a catturare l\u2019attenzione del pubblico in modo unico e a\u00a0<strong>incoraggiare azioni specifiche sul sito\u00a0<\/strong><a href=\"https:\/\/clicks.aweber.com\/y\/ct\/?l=E8OhI&amp;m=gxdGn8vbb_wtZYT&amp;b=x21uZws1r0h9RYtzLVHONg\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>www.plasticfreeonlus.it<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Non solo catturare l\u2019attenzione durante lo scroll sui social media ma stimolare una risposta tangibile sugli utenti che si trasformi in azione. \u00c8 l\u2019obiettivo della campagna digital \u201cNon devi essere&hellip;<\/p>\n","protected":false},"author":8,"featured_media":16085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[921,152,196],"tags":[],"class_list":["post-38988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-italia","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plastic Free Onlus lancia una campagna per contrastare l\u2019inquinamento da plastica - Radio Touring 104<\/title>\n<meta name=\"description\" content=\"In vista 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